July 25, 2021

Why the 2021 Aston Martin DBX SUV is a really big deal for the brand

It took 108 years, but British automaker Aston Martin (AML.L) finally joined the sport utility vehicle party.

After much hoopla and teasing of prototypes running about in extreme environments like the Arctic Circle, and the deserts of Oman, the British automaker finally revealed the DBX — its first-ever SUV — in late 2019. Actual production began earlier this year in an all-new factory in Wales.

The DBX is a really, really big deal for the brand during what’s been a tough year for the luxury carmaker. It’s London-listed shares have fallen by more than half year-to-date, and are down over 80% since the automaker went public back in September 2018. Sports cars and sedans could only take the brand so far in this day and age.

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