July 29, 2021

South Dakota Gov. Kristi Noem is using COVID-19 relief funds to pay for a $5 million tourism ad campaign, despite a surge in coronavirus cases following the Sturgis motorcycle rally

In the weeks following the Sturgis Motorcycle Rally, South Dakota has emerged as a COVID-19 hotspot.

Despite the spike in infections, the Gov. Kristi Noem decided to spend $5 million in federal coronavirus relief funds on a tourism ad campaign to actively bring outsiders to the state, according to the Associated Press.

The ad, which is narrated by Noem, describes South Dakota as the “land of the free.”

“With our breathtaking landscape and wide-open spaces, we’re a place to safely explore,” Noem says in the ad, which she also tweeted. “And with our low taxes, we’re a place to grow. We’re open for opportunity.”


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