Prince Harry and Meghan Markle are privately supporting the #StopHateforProfit campaign that pressures big brands to withdraw ad spend from Facebook until it moderates hate speech and misinformation on its platform more strictly.
A spokesman for the couple confirmed their stance to Insider on Saturday, but offered no further comment. The news was first reported by Axios, which wrote that the pair are quietly encouraging CEOs to support the campaign by civil rights groups.
Axios linked their position on Facebook to their plans for their charity, Archewell, which will focus on well-being among other areas.
The Duke and Duchess of Sussex are high-profile additions to a campaign that has successfully pressured major brands including Coca-Cola, Unilever, Verizon, and many others to pause ad spend on Facebook for July or longer.
The campaign was launched by US civil rights groups on June 19, following the death of George Floyd at the hands of Minneapolis police and the subsequent Black Lives Matter protests.
Facebook came under scrutiny at the time after President Donald Trump described the demonstrators as “thugs” and threatened them with violence. In one post, Trump threatened to bring in the military and wrote, “when the looting starts, the shooting starts.”