The conservative TV network Newsmax has attempted to poach several Fox News staffers with offers of higher salaries, according to Axios.
Two bookers — people who ensure TV show guests are available as quickly as possible — reportedly said they and others had been approached.
The news comes soon after Newsmax briefly eclipsed Fox News in a key ratings metric for the first time on Monday, according to Reuters.
It continues the intense competition between Fox — still the leading cable news network — and Newsmax’s brand of upstart, hyperpartisan pro-Trumpism.
Both Fox News and Newsmax declined to comment.
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The upstart, arch-conservative network Newsmax is trying to woo several Fox News employees with offers of higher pay, according to Axios.
Two Fox News bookers told Axios that Newsmax had reached out to them, as well as several other staff members – most of whom are younger workers on lower salaries.
Bookers are crucial employees whose job it is to secure guests on shows as quickly as possible.
The two bookers who spoke to Axios said it was likely Newsmax wanted access to their extensive contacts.
The rivalry comes a couple of weeks after it emerged Fox News had been pressuring some of its guests to avoid Newsmax, according to CNN’s Brian Stelter.
Newsmax’s star is on the rise in the sphere of hyper-partisan support for President Donald Trump and his challenges to the 2020 election results.
In recent years, he has soured on his onetime favorite channel Fox News. He now frequently heaps praise on Newsmax and One America News Network, both of whom have recently made an aggressive play for his attention and followers by uncritically amplifying his baseless claims of election fraud.
The ties between Newsmax and Trump have grown in recent months.
According to The Wall Street Journal, Trump considered buying out Newsmax in a bid to challenge Fox News in November.
Fox News still keeps largely pro-Trump opinion hosts like Laura Ingraham and Sean Hannity front and center. But the channel had called the election for President-elect Joe Biden, and was among the first networks to call the state of Arizona for the Democrat – infuriating the president.
It also angered Fox’s audience, around 200 of whom chanted “Fox News Sucks!” outside Maricopa Election Center in Arizona last month.