Professionals’ popular site LinkedIn is going to shut down its feature launched a year ago. In fact, LinkedIn introduced a feature called ‘Stories’, which was first popularized by Snapchat and then adopted by giant sites like Instagram. Within a year of the launch of LinkedIn Stories, the company feels that Stories has no future and has announced that it is shutting down Stories starting this month.
Liz Lee, Senior Director of Product, LinkedIn, said: “The professional social network, which was introduced in February last year, decided to eliminate the feature after user feedback. LinkedIn found that users on the platform did not want disturbing videos. “In developing Stories, we assumed that people didn’t want casual videos attached to their profiles, and that ephemerality would reduce the barriers people feel about posting. Turns out, you want to create permanent videos that tell your professional stories in a more personal way and that showcase both your personality and expertise.”
LinkedIn also thanked users who used the Stories feature and shared their bite-sized video content.
Twitter has also removed features like Stories from the platform
This is not the first time a social media platform has removed its Stories feature. In July this year, Twitter also discontinued its Stories-like feature ‘Fleets’. Similar to LinkedIn, Twitter noticed that users did not respond to short videos the way it wanted them to. Twitter said in a blog post: “We hoped that Fleets would help more people feel comfortable engaging in conversations on Twitter. But, since we’ve introduced Fleets to everyone, we’ve been able to engage with Fleets.” We haven’t seen an increase in the number of new people joining as we expected.”
LinkedIn working on a feature similar to Clubhouse
Meanwhile, an online report suggests that LinkedIn is working on a clubhouse rival. As TechCrunch reports, LinkedIn is developing an audio networking feature of its own.
LinkedIn said, “We’re doing some preliminary testing to create a unique audio experience that’s tied to your professional identity. And, we’re seeing that we’re adding audio to other parts of LinkedIn, such as events and groups.” To give our members more ways to connect with their community.”