With more than 4,000 designs after two decades, the Doodles have become one of the most characteristic hallmarks of the Google search engine. However, it all started in 1998 as a "joke" by Larry Page and Sergey Brin to confirm their attendance at Burning Man, one of the most traditional festivals in the United States.
The founders of Google wanted to communicate to the world - and also to the rest of the employees - that for seven days they would not be in charge of the company, but would be in Black Rock, Nevada, the artificial city that houses Burning Man.
The festival, founded in 1986, brings together multiple forms of artistic expression. Since its purpose is to share, monetary transactions or trademarks are not accepted. At the end of the seven days, the assistants burn a wooden man - the burning man - about 12 meters high.