Facebook has launched a campaign in partnership with Zindagi Trust to raise awareness and prevent online exploitation of children in Pakistan.
The campaign will explain why people share material on child exploitation in the light of research compiled by Facebook, the National Center for Missing and Exploitation of Children (NCMEC) and renowned clinical psychologist Professor Ethel Coyle Pro. Do
The researchers recruited 150 people who shared material on child abuse on Facebook in July and August 2020 and January 2021, respectively.
Examining the behavior of these individuals in detail, experts believe that more than 75% of people do not intend to harm children with such material, instead, they use material related to child abuse for other reasons such as anger Share for reasons like coming or bad jokes.
Based on the findings of the research, the social media company, in partnership with child protection partners such as Life Trust, developed a special campaign to prevent people from reporting and sharing child sexual abuse content. Encouragement.
The campaign will remind people not to share such material again, as sharing any kind of material related to child exploitation further harms children and is illegal.
Shehzad Roy, founder of Zindagi Trust, said: “It is gratifying to see that Facebook is taking steps to prevent the online exploitation of children. We have called for a change in government policy, introduced a ban on corporal punishment in schools, introduced Life Skills Based Education (LSBE) and assisted in reforms to assess teacher performance.
“We will now call for effective policy proposals to protect children from cybercrime, but it is important for government agencies and social media companies to be involved in this dialogue,” he added. Take action.
Commenting on the partnership, Sehar Tariq, Public Policy Manager at Facebook, said: I am determined to play my part. ”
He added: “We are adopting a research-based approach to developing effective solutions that will suspend the sharing of child abuse-related content. We are pleased to be partnering with Life Trust in this campaign.” Has significant expertise in the form of extensive work experience on child protection reform.
Ali Aftab, Program Officer, Zindagi Trust, said: “In Pakistan, child abuse content often comes with captions that law enforcement agencies can easily notice and take action on. We will also work with welfare agencies, law enforcement and government agencies to improve the performance of the existing system, which will help children and Their families will be able to get timely support.
The campaign will run in the form of videos and will contain instructions and information, as well as policy dialogues from key stakeholders.
The purpose of these dialogues is to identify policy proposals that can be made available to relevant government agencies as well as Facebook, but everyone needs to play their part in achieving significant results within society.