October 27, 2020

UK shadow minister condemns slogan change

The UK’s Labour opposition has criticised the government’s new coronavirus slogan, which replaces ‘stay at home’ with ‘stay alert’.

Prime Minister Boris Johnson is due to confirm the new message – “Stay alert, control the virus, save lives” – later on Sunday.

Shadow Health Secretary Jonathan Ashworth told the BBC’s Andrew Marr Show on Sunday: “When you’re dealing with public health you need absolute clarity from government about what the advice is.

“The problem with the new message is many people will be puzzled by it – they won’t understand what we mean by stay alert.”

The Welsh and Scottish governments have said they will stick with the current “stay home, protect the NHS, save lives” slogan.

UK Communities Minister Robert Jenrick defended the change, saying it was “right to “update and broaden” the message.

“Stay alert will mean stay alert by staying home as much as possible,” he told Andrew Marr.

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