IndyCar’s virtual racing will be televised beginning with Saturday’s iRacing event, which has been picked up by NBC Sports.
The debut virtual race last weekend drew 433,000 combined viewers to both IndyCar and iRacing’s online stream. Total viewers jumped to 600,000 when IndyCar tallied how many watched drivers’ social media feeds or gaming channels.
NASCAR has done well in its virtual racing series, setting records for viewership the last two weeks. Its Sunday virtual race that aired on some Fox affiliates and nationally on its cable channel drew 1.3 million viewers.