September 20, 2020

Wendy’s breakfast menu launches today, so it’s giving away free sandwiches

Wendy’s has entered the free breakfast wars.

To celebrate the launch of its new breakfast menu, the fast-food chain is giving away a free Honey Butter Chicken Biscuit for customers who place an order on Wendy’s app.
Wendy’s (WEN) is taking on McDonald’s (MCD), which beat Wendy’s to the punch with its free breakfast offer: The Chicken Biscuit promotion comes on the same day McDonald’s flexed its own breakfast muscle by dubbing Monday “National Egg McMuffin Day” and giving away the sandwich for free.
In a a press release Monday, Wendy’s took a shot at its fast-food rivals (without naming any), saying that “some others in the category have let breakfast consumers down by offering breakfast sandwiches with frozen, folded eggs and pre-cooked bacon.”
Wendy’s is putting a stronger emphasis on digital. CEO Todd Penegor said that the number of digital orders doubled last year to 2.5%. The company hopes to have 10% of its sales from digital within the next four years.
Wendy’s wants people to sample its new offerings. To get a free Honey Butter Chicken Biscuit, customers will have to use the app. The offer is only valid once but lasts until April 6.

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