Yorkshire Tea has urged social media users to “try to be kind” after the popular brand became embroiled in a row involving a leading Tory politician.
Chancellor Rishi Sunak posted a picture on Friday of him appearing to make a huge tea round for his Treasury staff.
The Twitter image led to calls by some on the left for a boycott of the brand.
The company said it had been “pretty shocked” by the outcry, reminding people that Jeremy Corbyn had also posed with its products in 2017.
Over the last four decades, the firm has evolved from a regional blend found in Yorkshire shops to one of the UK’s most successful exports, being sold as far afield as Australia and China.
But it said it had had a “rough weekend” after Mr Sunak posted an image on Friday of him holding a bumper pack of 1,040 tea bags. The Chancellor of the Exchequer, who represents the North Yorkshire seat of Richmond, said he was “making tea for the team” as he took a quick break from preparations for his Budget in just over two weeks time.