Genesis might be fashionably late to the luxury SUV scene, but it wants to make up for lost time with a model that stands out in a seriously crowded segment. After the namesake concept revealed nearly three years ago, the GV80 in production form made its debut late last month at home in South Korea. It has now arrived on U.S. soil as Hyundai’s premium brand brought the BMW X5 rival to Miami for members of the media to check out.

Motor1.com’s Associate Editor and Video Producer, Clint Simone, attended the glitzy event where Genesis finally introduced its long-awaited SUV to join a trio of sedans. Based upon initial impressions – we have yet to drive it – the GV80 does seem to have what it takes to go against the more established names in its segment.

Being a vehicle showcased to auto journalists, it makes sense Genesis brought a nicely equipped version of the GV80. Examples of goodies include the optional all-wheel-drive layout, dual panoramic sunroof, and those large 22-inch alloys – a first for the brand. The seven-seat SUV with its interesting exterior design brings a breath of fresh air to a hugely competitive segment and should lure in buyers interested in getting something other than a Mercedes GLE or an Audi Q7.

From its two-tier headlights and taillights to the dominating “Crest” front grille, the GV80 has quite a few design traits that make it unique. Even the side turn signals follow the double-bar lighting motif and are mounted on the front fenders rather than being integrated into the side mirrors like on most cars. Another relevant example that makes Genesis’ first SUV special is the shape of the exhaust tips, which has been designed to mimic the grille.