June 15, 2021

Beyoncé’s Ivy Park x Adidas’ line drops online and sends the internet into a frenzy

Queen Bey’s latest wardrobe arrived a day early and it’s already breaking the internet.

A limited supply of clothes and shoes from Beyoncé Knowles-Carter’s new Ivy Park x Adidas retail line dropped at noon on Friday – hours ahead of its scheduled Saturday release date – and started a social media frenzy. The #IvyParkXAdidas hashtag made it to at least #3 on Twitter’s top 10 trending topics in the United States during the day.
The pop star has been posting photos teasing the brand’s launch for more than a week. Her notoriously passionate fans – known affectionately as the Beyhive – tweeted non-stop during the afternoon about the new sports apparel after the beloved celeb shared new photos and videos of herself wearing the gear on her Instagram account.
Videos of the “Spirit” singer strutting, vogue-ing, twirling, twerking, jerking, and dropping it like it’s hot in maroon, orange and white Ivy Park tops, hats, shoes, hoodies, and windbreaker pants – some accented with Adidas’ signature three stripes – were posted on her Instagram story.

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