A community knitting enterprise in New Zealand has seen its sales go “off the charts” after baby Archie was pictured wearing one of their hats.
The photo of Prince Harry cuddling his son was posted on the royal couple’s Instagram account to mark the new year.
In just a few days the social enterprise Make Give Live received more than ten times the number of orders it normally gets in a whole month.
The group’s co-founder said the photo came as “a complete surprise”.
“We had no idea it was going to happen,” Becky Smith told the BBC, adding that she only realised one of their products had been worn by a royal after she was shown the photo by a member of her knitting group.